For builders
Homeowners ask what a pool costs. We send you the ones who are ready.
STL Pool Cost runs the St. Louis pool cost guides and calculator homeowners already use to plan a project. When a homeowner finishes planning and asks for a quote, we verify them and match the request to one builder. Exclusive — never shared with the 3–8 competitors you are used to bidding against on Angi.
How it works
- Homeowners find the cost guides. They read real St. Louis price ranges, run the calculator, and decide a budget before ever asking for a quote.
- Requests are verified. Every quote request is phone-verified with a one-time code before it is delivered — no bots, no harvested lists, no recycled leads.
- You get matched — alone. The request goes to one matched builder whose service area and pool types fit. Your follow-up is the only follow-up.
Start with a free pilot
We do not ask you to trust a pitch deck. Your first 5–10 A-grade leads are free — work them, close what you close, and judge the quality yourself. If the leads do not perform, you have spent nothing.
Pricing after the pilot
| Option | Standard | Premium tier |
|---|---|---|
| Exclusive verified lead | $125 | $175 |
| Booked appointment | $300 | $375 |
| Territory rent (flat monthly) | ~$1,995/month — available after two paid months of proven volume | |
No contracts for per-lead pricing. Pause any time.
What we ask of builders
Homeowners trust a match because we hold a standard: licensed and insured, respond to every lead within one business hour, and honor the quote process (a real site visit and a written number, not a phone guess). The full list lives on our builder standards page.
Invalid-lead policy: if a delivered lead proves invalid — wrong number, not a homeowner, not a real project — tell us and it is replaced or your billing is paused while we sort it out. You never pay for junk.
Apply for your territory
Territories are matched one builder at a time, so an area that is taken stays taken. Tell us where you build: